Hong Kong: Where Money Comes to Grow
22 Oct 2025
Spotlighting the City’s Prowess in Global Finance and Capital Growth
As a leading international financial centre, Hong Kong stands as the ideal place for capital facilitation and preservation amid heightened global uncertainties. This campaign spotlights the city’s defining strengths: an open economy, deep and liquid capital markets, a trusted legal framework, unparalleled connectivity to global institutions, and a vibrant lifestyle that attracts and retains top global talent. These qualities provide the foundations for optimal capital growth.
Personifying 'Money' as a dynamic protagonist – embodying “Capital” in pursuit of growth and finding its ideal home in Hong Kong – the campaign highlights how Hong Kong fulfills the deepest needs of capital: growth, security, efficiency, and opportunity.
The message is clear: Hong Kong isn't merely a financial centre but a specialized ecosystem engineered to elevate capital to its highest-functioning state. It’s the chosen home where capital reaches its greatest ambitions.
As a nucleus of innovation and opportunity with resilient infrastructure, Hong Kong empowers financial visions to evolve into enduring global impact.
Watch the films below:
Hong Kong: Where Money Comes to Grow
Hong Kong: Where Ambition Finds Funding
Hong Kong: Where Rules Protect & Empower Capital
Hong Kong: Where Success Works Hard and Plays Harder